Nowadays, every business strives to achieve a better SEO ok ranking. While you may have worked on both of your on-page and off-page factors, it still might not be enough. Considering this, the server that your website runs through also plays a vital role in your search engine visibility. Furthermore, in today’s competitive business landscape, it has become crucial for business to improve all their SEO factors.
Irrespective of how pleasing your website design is, if it cannot appear in the search results, it’s good for nothing. VPS hosting is directly related to SEO’s most important factor, which is user experience. Additionally, Google evaluates and ranks your website by observing visitor experience on your webpage. Therefore, shared hosting or servers with sluggish experiences and technical problems can pull your website down from the ranking ladder.
Consider that this guide will cover all the reasons why and how personalized VPS hosting improves SEO.
How Will VPS Hosting Improve Your SEO Performance?
VPS hosting service providers also know the pain points of having underperforming websites. Therefore, they provide you with all the resources you need to fulfill Google ranking requirements. Businesses scale when they are getting maximum organic traffic. Also, users are likely to trust the first-page website more compared to pages that are down in the results.
Here is how VPS hosting helps you with SEO.
- Root Access
Most website owners can’t optimize their websites for better ranking due to limited access from their hosting provider. Therefore, website owners opt for a reliable VPS hosting company in Dubai to get a personalized server catering to their specific needs. Additionally, these hosting providers also provide the support to extend your server functionality and help you with technical aspects.
With complete access to the server, you can configure it according to your needs and enhance its performance. You can also close the unwanted ports that are affecting your network and delete applications that affect your server security. Furthermore, you can install required applications for your website to make it more user-friendly and eventually increase your SEO score.
- Enhanced Security
Security is only needed to help you gain visitor trust, but it also impacts your search engine visibility. If the server security gets weakened, all your SEO efforts get affected negatively. Specifically when you run a website on a shared hosting server. Having multiple websites on the same server provides cyber criminals with a bunch of options to breach the system.
Also, the search engines evaluate your website security, and your competitor with strong security might be given a preference. However, VPS hosting addresses this concern by isolating and creating boundaries for multiple different websites on the same server. This ensures if one of your website security gets compromised, others won’t face any consequences.
- Increased Speed
Speed is not only evaluated by search engines, but it also affects your user experience. Websites with limited resources often get sluggish if the website traffic goes beyond the server’s capabilities. Specifically, if a first-time visitor is browsing your website, speed plays an important role in keeping them engaged.
Furthermore, According to statistics, e-commerce websites that load within 1 second increase their conversion rate by 3x. Also, websites that load in one second decrease their bounce rate to a minimum of 7%. Therefore, the scalability options that VPS hosting provides allow you to maintain your website speed according to your current requirements.
- Reliable Uptime
Unlike shared hosting, if any of the websites hosted on the server experience any problems, it also affects you. This means your website is at constant risk of facing negative impacts experienced by other websites. VPS hosting, on the other hand, isolates everything, including speed, performance, uptime, and security.
When your server uptime isn’t affected by other websites on the server, it sends a positive signal to elevate your ranking. Reliable uptime positively affects your SEO score as your server meets the criteria of search engine results perfectly. Thus, it pulls your website up on the search results as Google prioritizes websites with a promising uptime.
This is an important factor that is closely related to SEO factors. Websites sometimes experience sudden increases in traffic, and when your website can’t handle them, it impacts user experience negatively. Unfortunately, websites using shared hosting mostly get affected due to not having the scalability options.
When you can’t allocate the website the required resources to ensure a smooth user experience, it increases your bounce rate. Therefore, to have this flexibility available at your fingertips, businesses refer to VPS hosting company in Dubai to upgrade their servers whenever there is a need. This ensures your visitor never faces any server outage or sluggish experience.
Where Can You Get Your Personalized Server?
Get a lightning-fast server to help you fulfill search engine ranking criteria. Ensure a smooth user experience and promising server uptime. Contact now to get a personalized server that caters to your website needs.