The app market is about to become a $366 billion industry.
With new users emerging daily, there has never been a better time to join the product development industry.
But moving your idea from concept to reality is no easy process. To new startup app development owners, launch and scaling can sometimes read like rocket science.
Though this article doesn’t hail from NASA, we may just have what you are looking for. Below we have outlined the best tips for software product development for startups.
Steps to Successful App Development for Startups
To get your product from idea to product launch, there are a few steps to follow. Here are the seven steps to take into consideration.
Product Ideation
Ideation is the first contact you have with your software startup. Designing an innovative software product doesn’t have to be an experience from the movies. You can use iteration methods to turn an existing product into a novel experience.
If you already have an idea, pinpoint ways it will be unique to your target audience. And specific ways through which it will be a solution.
Market Research
Though at times we think market research should be part of your ideation process, we felt the need to make it its own point here. Why? Because we needed to prove its importance.
Every idea you have must have solid market backing. It is not enough to have a good idea. You need a solution people can benefit from.
If you have no market for it, it’s time to go back to the drawing board.
This is our ultimate of the “tips for product development for startups.”
Product Design
Product design doesn’t end with an exquisite app design. It encompasses everything from UX and UI.
Good app design doesn’t have to be extravagant. But it must be usable. The core of a well-designed app lies in functionality.
With 6 billion smartphone users globally, don’t forget to also ensure the final design is compatible with smaller screens.
Product Development
When your concept and design are complete, it will be time to actualize your idea.
It would be good to have some background in coding and programming for this step right? No! The market is filled with tools to help anyone; a beginner or pro, to build exceptional apps.
If you are looking for a platform you can trust, with a pool of product experts, you can visit our App Builder. Here, your development journey will be supported by experts and Natasha; our AI product manager.
App Marketing
Marketing is a crucial step in the market success of your app. When you are drafting a marketing plan, review your target audience intently:
- Who are they
- How do they learn about new apps
- What channels do they frequent
- What features of your app will excite them
Answering these questions will help you understand the best way to reach them.
Product Launch
You have a good product and an impactful marketing strategy. Now it’s time to launch.
Getting your product live is a halfway mark to success.
On the day, ensure that every team is on standby for any difficulties. Release your app on the biggest platforms. And watch for your growth.
Software Product Aftercare
Software product development for startups is an easy process provided the right steps are followed. Ensure that your concept and launch have been well-researched. And that your marketing plan is tested. Then you are ready to launch.
Once your app is live, you may need to incorporate aftercare strategies. With these, you can ensure that your app is still running as it should.
